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Playing feel-good rock and R&B music proved successful for the Cockroaches; they even scored a Top Ten hit during the 12 years they spent together. But when the band broke up in 1991, bandmembers Tony Field and Jeff Fatt decided to form a children's band that would prove far more successful than anything they had previously experienced. Calling themselves the Wiggles, Field and Fatt joined forces with Murray Cook (bass) and Greg Page (vocals). All four were qualified preschool teachers and the Wiggles, with their distinctive colorful skivvies, quickly earned a reputation for writing well-crafted children's songs.

Children immediately took to their storytelling, singing, and dancing, and such characters as Dorothy the Dinosaur, Henry the Octopus, Captain Feathersword, and Wags the Dog helped launch a range of Wiggles merchandise.

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