Artwalk Farmers Market
Staff

Terry Lorince became the first executive director of Downtown Vision Inc. (DVI) in 2001.  She has more than 25 years of experience in the field of economic development, with fifteen years of specialization in the field of downtown revitalization.  Prior to coming to Jacksonville, Terry was the deputy executive director of the Pittsburgh Downtown Partnership. In the past eight years, Downtown Vision has been involved in making Downtown Jacksonville cleaner, safer and more attractive, addressing Downtown's parking issues, marketing Downtown Jacksonville and becoming an advocate for the interests of Downtown.  Terry has an undergraduate degree in Economics from the University of Pittsburgh and a Masters of Science in Management and Policy Analysis from Carnegie Mellon University.  She is a Board member of the Florida Theatre, and a member of the Executive Committee of the North Florida Chapter of the Urban Land Institute. Terry is also a past Board member of the International Downtown Association.

Amy Harrell is the director of district services for Downtown Vision, Inc., and has been part of the Downtown Vision team since 2001. Amy's responsibilities include overseeing Downtown Vision's efforts to address cleanliness, safety, and parking issues, working with Downtown partners to enhance the pedestrian and retail environments, supporting Downtown Vision’s stakeholders and providing research and information about Downtown.  Prior to her current position, Amy has filled the roles of director of business development, special events manager and office manager for Downtown Vision.  Before joining Downtown Vision, Amy worked in accounting at Bank of America and the Florida Times Union.  She received her Bachelor of Arts in English from the University of North Florida. Amy is an active volunteer in the Jacksonville non-profit community and a member of the International Downtown Association Emerging Leaders group.

Pamela Nix Elms is the director of marketing for Downtown Vision, Inc. She is tasked with strategic leadership and management of the organization's initiatives to market Downtown Jacksonville. Pamela brings more than 12 years of marketing and public relations experience. In Baltimore, she managed agency accounts for the National Historic Seaport of Baltimore, Lexington Market, American Craft Council, NEC Foundation of America, B&O Railroad Museum and the Living Classrooms Foundation. She enjoyed working for major stakeholders in the revitalization efforts for the west side of Baltimore.  Her crisis communications experience includes the 2004 Water Taxi Accident and the roof collapse at the B&O Railroad Museum. In Atlanta, she worked for Ketchum in the technology practice during the dot-com boom and was part of the national team to launch Cingular Wireless. Pamela began her career on Capitol Hill working as a legislative advisor for Congressman Nathan Deal (R-GA). She received her Bachelor of Science in Education from the University of Georgia. Pamela is a member of Visit Jacksonville’s Multicultural Tourism Committee, PRSA, Chamber’s Downtown Council, Junior League of Jacksonville and the 2010 Cowford Ball Committee.

Cheryl Mott is the office manager for Downtown Vision, Inc.  Her responsibilities include financials, human resources, and office management.  Prior to Downtown Vision, Inc., Cheryl worked for the Otis Smith Kids Foundation for two years where she served as both office manager and program director.  Her past work experience includes work as director of operations for FundraisingINFO.com, executive assistant/office manager to senior vice president of Lend Lease REI, Inc., and executive assistant to assistant controller of AT&T. Cheryl was born in Barbados but grew up and went to school in the U.S.  Cheryl moved to Jacksonville in 1995 from Atlanta, GA.  She has two amazing children, Jewllio and ZenChristian, but is also the proud mother of a Lhasa Apso named Betsy Ann Mott.

Katherine Moore is the marketing and events coordinator for Downtown Vision, Inc. She is charged with organizing and promoting Downtown Vision’s six signature events, including the First Wednesday Art Walk and the Hemming Plaza Market.  She also works with Downtown businesses to promote Downtown Jacksonville and Downtown Vision through traditional and grassroots marketing initiatives. Katherine brings five years of marketing experience to the organization. Prior to joining Downtown Vision, she worked for the marketing agency, Burdette Ketchum, as account coordinator on the Downtown Vision account. She received her Bachelor of Science in Advertising from the University of North Florida and graduated with top honors. Katherine is the chair of communications for The Pawfessionals and is a member of ImpactJax and JAMA. In her spare time, she plays kickball on the unofficial Jacksonville Kickball All-Stars league.

Jessica Grant is the website and electronic communications coordinator for Downtown Vision, Inc.  Jessica  manages the website, downtownjacksonville.org, mobile site, DTJax.org and she writes the biweekly e-blast, Things to Do Downtown.  She also works with Downtown retailers, restaurants and bars to ensure they gain exposure through the Downtown Deals webpage.  Jessica oversees Downtown Vision’s social media sites, including Facebook and Twitter, and facilitates additional promotion strategies online.  Jessica comes to Downtown Vision after several years as a freelance copywriter and legal assistant and holds a Bachelor’s of English from the University of North Florida.  She is a member of the International Visitor Corp. of Jacksonville, and is active in the local volunteer community.  In her spare time, Jessica enjoys catching up on her reading, running and cycling, and exploring various ports of call.  

Natalsya Tucker is the administrative assistant for Downtown Vision. Her responsibilities include updating and maintaining the database of Ambassador activities and accomplishments in Downtown, updating and maintaining DVI's master database, and coordinating all requests for marketing material provided by Downtown Vision, Inc.  Natalsya has an extensive insurance, medical, and sales background. Prior to joining DVI, Natalsya worked for Blue Cross and Blue Shield of Florida for 15 years. Her most recent role there was as a project analyst, whereby she was instrumental in the Diamond system development, implementation, and data migration. Natalsya also worked for Verizon as an advertising specialist for print and online advertising and was recognized for top sales of dot-com advertising. She has both a Bachelor of Marketing and a Bachelor of Management degree from the University of North Florida. Natalsya is a native to Jacksonville and has two wonderful children, Jasmine and Jared.