Laura Street Facade

Downtown Vision, Inc. (DVI), the Downtown Improvement District, created a façade improvement grant program for Laura Street from Monroe Street to Independent Drive to leverage the public investment in the Laura Street Streetscape Improvement Project, stimulate private investment and enhance the pedestrian environment of the corridor. The program is designed to provide an economic incentive for private property and business owners to improve building facades and make their storefronts more attractive, which will help to bring more people Downtown.

Downtown Vision allocated $100,000 to provide matching grant funds for the program.  The vision of the program is to increase the vitality of Laura Street.  Placemaking elements desired include more outdoor cafés, improved signage, increased shade, exterior lighting, landscaping and public art.  The grant program is designed as a pilot program to demonstrate that strategic and focused efforts in a concentrated area with a relatively small financial commitment will significantly improve the pedestrian environment.  

Façade grant programs are an established best practice from cities throughout the country.  

  Grant Program Application | Download PDF
  Deadline May 31, 2011

For more information, contact Jennifer Hewett-Apperson, director of district services, at 904-634-0303, ext. 224.

news coverage and press releases


Property Owners on Jacksonville's Laura Street Offered Grants to Spruce Up Facades - March 21, 2011

Downtown Vision Launches $100,000 Grant Program
Jacksonville Business Journal - March 21, 2011

Laura Street Facade Grant Program - March 21, 2011

Next Phase of Laura Street Improvement Begins - March 28, 2011


Contact Us

  • Downtown Vision, Inc
  • 214 N. Hogan St.
  • Suite 120
  • Jacksonville, FL 32202